In-Person Peer-to-Peer Learning Event.

Bringing Together
Advancement Professionals:
Marketing & Admissions

Date: TBD, Saturday, Oct/Nov 2026
Time: 1:00-5:00PM
Location: TBD

RSVP Now

Peer-to-Peer events have no cost to educators.

This event is free for all participants thanks to the generous sponsorships of [sponsor name].  Their support makes it possible for us to bring together educators and school administrators for an afternoon of shared learning and collaboration, at no cost to you.

Who this is for

What this is 

This peer-to-peer event is for advancement professionals involved in Marketing, Admissions, Communications, Development, and Alumni Relations. It is also highly valuable for school leaders with strategic responsibility across key aspects of school life. Whether participants are directly engaging with families or shaping the broader school experience, this event is for professionals committed to strengthening relationships, enhancing community, and improving long-term engagement.

This is a highly collaborative, job-alike experience where school advancement professionals come together to share and learn  shared challenges and opportunities. Think marketing, recruiting prospective families, welcoming new families, family satisfaction, retention, and staying connected with alumni. It is:

  • A space to share challenges, practical ideas, strategies, and resources

  • A structured yet flexible half-day experience with interactive formats

  • An opportunity for peer-to-peer discussion and knowledge exchange

  • A community-building forum connecting professionals across schools and regions

  • A setting where participants both contribute expertise and learn from others

What participants leave with

Applicable Ideas Across Advancement

Practical, real-world tactics shared by peers that can be immediately applied to improve day-to-day work across marketing, admissions, communications, and development.

A Relationship-Building Toolkit

Proven strategies and frameworks designed to strengthen connections with prospective and current families, enhance the school community, and boost long-term engagement.

Fresh, Peer-Informed Perspectives

New insights and creative solutions to shared industry challenges, gained from collaborating with colleagues across diverse school and regional contexts.

Agenda

1:00PM - 1:10PM

Welcome & Framing  (10 min)

1:10PM - 1:40PM

Keynote (30 min)

1:45PM - 3:15PM

Breakout Room Discussions (2.5 hr)

3:15PM - 3:45PM

Refreshments Break (30 min)

3:45PM - 4:15PM

Market Place (30 min)

4:15PM - 5:00PM

Panel and Closing Remarks (45 min)

Breakout Rooms (Samples)

Optimizing the Digital Enrolment Pipeline

Focus Areas: Marketing, Admissions, and Communications

This session targets the top of the funnel. With changing parent demographics, traditional marketing methods often need a digital upgrade to capture and convert prospective families.

    • What digital channels (SEO, localized social media, targeted ads) are yielding the highest ROI for student recruitment right now?

    • Balancing automated admissions tech with the "human touch" during the inquiry phase.

    • Sharing successful strategies for virtual vs. in-person open houses.

  • A shared list of high-performing marketing tools and quick-win tweaks for the admissions funnel.

Modern Strategies for Alumni and Donor Engagement

Focus Areas: Alumni Relations, Development, and Communications

Keeping alumni and past parents engaged requires moving away from generic newsletters toward personalized, value-driven community building.

    • How to re-engage "lost" alumni and younger graduates who communicate primarily via non-traditional platforms.

    • Bridging the gap between alumni relations and development without making every touchpoint feel like a fundraising ask.

    • Successful event formats that mix networking with nostalgia.

  • A toolkit of fresh, scalable engagement ideas that convert passive alumni into active community supporters.

Mastering New Family Onboarding and Retention

Focus Areas: Admissions, Family Satisfaction, and School Leaders

Getting families through the door is only half the battle. This breakout focuses on the critical transition period between a signed contract and a fully integrated, loyal school family.

    • How to structure the "welcoming loop" so new families feel connected before day one.

    • Identifying early warning signs of family dissatisfaction or potential attrition.

    • Leveraging current parents as brand ambassadors to boost retention and word-of-mouth marketing.

  • An "onboarding blueprint" featuring creative ideas for parent orientation and ongoing satisfaction pulse-checks.

Aligning Messaging Across the Advancement Team

Focus Areas: School Leadership, Marketing, Admissions, Development, and Communications

In many schools, admissions, marketing, and fundraising operate independently. This strategic session explores how to unify these departments to project a single, powerful school brand.

    • How to ensure the promises made by marketing match the reality delivered by admissions and academics.

    • Coordinating communication calendars so families aren't overwhelmed by competing messages from different departments.

    • Sharing data and insights across teams to better understand the parent lifecycle.

    • A framework for cross-departmental collaboration and unified storytelling templates.

Learn with Peers at
[Host School Name]

[Host School Address]

Head of School’s Name

Head of School

Event Graciously Sponsored by
[Your Company Name]

Brief Introduction

Join us in
[host city]

RSVP Now