Protecting Teachers Who Create Value Beyond the Classroom: Your Hidden Brand Superpower (CN)
Presentation
Saturday, January 23, 2027 | 2:10-3:00PM
守护课堂之外创造价值的教师 —— 学校被忽略的品牌王牌
不少高价值教师的贡献不止于课堂：帮扶同事、解决问题、搭建可持续团队机制。从市场一线观察来看，这些默默付出的教师是学校隐形品牌资产，维系家长信任、口碑与生源留存。他们流失的代价远超重新招聘，还会损耗社群信心。本分享探讨管理者如何识别、支持并留住这类低调骨干，打造机构竞争优势。
Facilitator
Bella Du (杜丽)
Marketing Communications Manager
Canadian International School, Beijing
Bella is a marketing professional with nearly 10 years of experience in Beijing’s international education sector. She also serves as Chair of the King’s Business School Beijing Alumni Club.
Her work spans global talent outreach, strategic talent-retention planning, senior stakeholder engagement, alumni community development, and institutional reputational risk management.
From a frontline marketing perspective, she closely follows the connections among teacher stability, parent experience, school branding, and student retention. She regularly organizes cross-border career forums and professional networking platforms that connect international schools, overseas graduates, and education practitioners. She supports international education institutions in building stable and resilient human-resource strategies amid continuously evolving regional education policies.
