International School Trends in Hong Kong & the Greater Bay Area: Market Intelligence for School Planning and Operations
3-hour Mini-Workshop
Friday, January 22, 2027 | 2:50-6:15PM
Market intelligence for school planning and operations
Venture Education’s latest research connects changes in the international school market with the decisions facing school teams. Drawing on detailed mapping of schools in Hong Kong and mainland China, fresh parent and leadership surveys, and research into school innovations, Julian Fisher will examine where demand is coming from, what families value and how schools are responding. Participants will explore what these changes mean for enrolment, staffing, school services and capacity, and which assumptions about their school’s future deserve another look.
Expect three hours of data, discussion and practical examples that help you understand your market, anticipate change and contribute to better-informed decisions. What he will cover:
Know your market. What school openings, closures, capacity, fees and curriculum choices reveal about competition across Hong Kong and the Greater Bay Area.
Understand changing demand. How mainland demand, demographics and policy could reshape enrolment, and what schools should consider before assuming patterns will continue.
See your school through parents’ eyes. Fresh findings on satisfaction, priorities and reputation, including which schools parents name when asked for the best three in their city.
Understand what families are paying for. How expectations around teaching, support, facilities and school experience shape perceptions, and where schools’ priorities may differ from parents’.
Learn from other schools’ responses. Examples of how schools are adapting to changing demand, supporting new families and improving the experience from enquiry to enrolment.
Connect enrolment to operations. What changes in numbers and needs mean for staffing, language support, services and facilities, and why schools need a shared understanding.
Decide what comes next. Use the evidence to identify priorities, question assumptions and make a stronger case for action to colleagues and leadership.
Facilitator
Julian Fisher
Co-founder
Venture Education
Julian Fisher is co-founder of Venture Education, an award-winning market intelligence consultancy focused on international education in mainland China and Hong Kong. He has worked with international schools in Asia since 2005, and Venture has undertaken strategy work for numerous schools and school groups across the region.
Julian presented at SAC Singapore and regularly delivers lively, data-led briefings and workshops for governing boards, leadership teams and school staff. Venture also produces annual school leaders’ reports for ACAMIS and NESSIC. Julian is Chair Emeritus of the British Chamber of Commerce in China and an adviser to the NESSIC board.
